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How to Create Buy One Get One (BOGO)?

Learn how to create BOGO offer in your Shopify store

Neo avatar
Written by Neo
Updated over a month ago

BOGO offers let you reward customers by giving them a free or discounted product when they buy another. For example, Buy 1, get 1 free or Buy 1, get 50% off the 2nd. This guide explains each setting step by step.

To get started, navigate to Quantity X → Create Offer and choose Buy One Get One.

Step 1: Pick a Layout

You can decide how the widget will display discounts on product pages:

  • List – discounts stacked in a vertical list with progress bar.

  • Grid – table format with “Buy” and “Get” columns.

👉 Note: The Choice List layout is not available for BOGO offers.

👉 If you choose List or Grid layout, you can hide these widgets on the product page. The widget will then be visible only in the cart.

Step 2: Enter General Information

  • Offer name – internal only, customers won’t see it.

  • Apply offer to:

    • Specific products/variants

    • Specific collections

    • Whole store

👉 If you want the BOGO to apply across your entire catalog, choose Whole store. For targeted promos, select specific products or collections.

If you choose “Specific products/variants” or “Specific collections,” click Browse to select them.

Step 3: Configure Discount Conditions

Here you define when the BOGO applies:

  • Condition type

    • Minimum quantity items → e.g., Buy 1 item, get 50% off the 2nd.

  • Value type

    • Percent discount (%) → e.g., 50% off the 2nd item.

    • Amount discount ($) → e.g., $10 off the 2nd item.

👉 The discount applies only when the set condition is met.

Step 4: Edit Price Tiers

You can create multiple BOGO rules.Example:

  • Tier 1: Buy 1 → Get 1 free

  • Tier 2: Buy 2 → Get 1 for 50% off

👉 Highlight certain tiers with tags like Most popular or Best value to grab attention (only available for the list view).

Step 5: Edit Messages (Optional)

Control the text customers see in your discount widget and cart.

  • Offer header – shown above the widget (e.g., Buy One Get One!).

  • Current discount message – displayed when the discount is active. Use variables like {percent_discount} to dynamically show the discount.

  • Discount tag – short tag (e.g., BOGO) that appears in cart and at checkout.

👉 Even if discount messages are off, the discount tag will still appear at checkout.

Step 6: Upsell & Progress Messages (Optional)

Encourage customers to qualify for the BOGO by showing progress messages:

  • Upsell message – shows what’s needed to unlock the deal.
    Example: Add 1 more item to unlock your free product.

  • Success message – shows when the condition is met.
    Example: Congrats! You unlocked Buy 1 Get 1 free.

You can display upsell messages and the progress bar on product pages, cart pages, or checkout pages.

👉 Use variables:

  • {quantity_left} → items left to qualify

  • {percent_discount} → discount percentage earned

Step 7: Advanced Settings

Control how the BOGO applies:

  • Any product
    Example: Buy 1 T-shirt, get 1 pair of pants free.
    Use case: Great for mixed-category BOGO promos.

  • Same product
    Example: Buy 1 T-shirt, get another T-shirt 50% off.
    Use case: Encourages bulk buying of one product.

  • Same product variant
    Example: Buy 1 black T-shirt, get another black T-shirt free.
    Use case: Best for promoting a single product variant.

👉 You can also exclude BOGO discounts for B2B customers if you don’t want them applied to wholesale orders.

Need Help?

If you have any questions, please contact our support team.

📩 Contact Support: Reach out to us via live chat or send an email to [email protected].

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